
Published writing portfolio highlighting SEO content for B to C clients and journalistic publications.
Industries I’ve Written For
Therapy Practices
I’ve crafted HIPAA-compliant website content for therapy clients. My writing focuses on patient education, maintaining an empathetic and accurate tone tailored for mental health providers.
Home Improvement
I’ve written optimized service pages, blog posts, and landing content for home improvement professionals. My content helps businesses convert leads, educate clients, and communicate value.
Local Small Businesses
I’ve produced digital content that strengthens online presence and drives conversions. My work includes SEO-rich blogs, service pages, and branded storytelling.
Medical Practices
I write patient-centered web pages that improves visibility and engagement. My work supports doctors, specialists, and clinics by creating HIPAA-compliant educational, accessible, and brand-consistent content.
The Arts
I’ve written features celebrating the arts and local culture. I have created engaging social media content, conducted interviews, and developed print and digital stories.
Examples of
Published Work
-
Socius Marketing focuses on search engine optimization (SEO) strategy, paid media, website development, social media, and SEO web content creation.
Here are links to published SEO content:Home Improvement
Safe Showers
Shower replacement San Marcos, TXThe Door Store
Front Doors Elmusrt, ILToms River Window & Door
Window Company Forked River, NJWine Country Roofing
GAF roofing Napa, CAWow Your Closet
Service areas page
Mental Health Content
Better Days Behavioral Health
Child and Adolescent Therapy Chandler, AZFocus Therapy Clinic
Anxiety Therapist Southfield, MITruth Empowered Counseling & Wellness
Family Counseling Therapist Nashville, TN
Healthcare Content
Greater Northwest Orthodontics
Metal braces Bellevue, WA
Gallery Pages
Exclusive Wood Doors
Florida Contemporary
Blogs
Mueller Remodeling, Inc.
Is a Kitchen Remodel Worth It?PCS Construction
How Can I Turn My Garage Into a Master Suite?Piedmont Springs
Custom Bottled Water Label Design IdeasPond Roofing & Exteriors
Finding The Perfect Patio DoorRespect My Beautiful Counseling
Reactive vs. Proactive Parenting: How It Shapes the Mother-Daughter Bond
-
Sarasota Magazine focuses on local politics, the arts, real estate, restaurants, shopping, philanthropy and the environment.
Here are links to my published work:Artist and Cartographer Robert Szucs Will Speak at This Year’s PINC Experience
Blasé Café and Martini Bar Brings French-Mediterranean Food to Southside Village
New College Professor Discusses Our Relationship with Animals
Mote Summit Aims to Encourage (and Fund) Innovative Youth Conservation Projects
Sarasota’s 2020 One Book Selection Covers a Dark Chapter of American History
Sarasota Orchid Society Hosts Annual Orchids in Paradise Show
A Shining Spot, FST’s Bright Star Has Been Extended to Jan. 12
Swimming Pool Association Wants to Reduce the Number of Childhood Drownings
Newtown Alive, School System Partner to Honor an Education Pioneer
-
Naomi Whittel Brands looks at beauty from the inside out. The company focuses on the Keto Diet and educates consumers about healthy lifestyle habits via books, video interviews and products.
Here are links to my published work:
-
My Environmental Journalism graduate class published a website showcasing a series of stories about Florida’s growing population problems in the face of climate change. We won the Society of Professional Journalists’ region 3 Mark of Excellence Award for In-Depth Reporting, Online Category. This award is for students in the Southeastern United States.
Here is a link to my published work:
-
SRQ Magazine is a local publication that focuses on people, shops, restaurants, businesses, and events in Sarasota, FL. My internship consisted of writing columns for the SRQ Daily, collecting photographs, conducting interviews, and publishing pieces in the 2017 August and September hard-copy issues.
Links to my published work can be found here:
-
Established in 1949, the Sarasota Orchestra is made up of 80 musicians and performs over 100 performances a year. During my internship, I wrote blog posts and took photos for the Sarasota Orchestra’s Summer Music Festival and Summer Music Camp.
Here are links to my published work:
-
The Observer Group is made up of 12 community and business publications. Here, I wrote and published for the Sarasota Observer’s “School Board” section.
Here are links to my published work:
About Me
I hold a Master’s in Mass Communication from the University of Florida and have a career built on creating content that drives traffic, tells a compelling story, and delivers results.
At Socius, I’ve written over 5,000 SEO-focused pages for healthcare and home improvement businesses, crafting content that ranks and reads well.
Prior to working at Socius, I’ve held internships with Sarasota Magazine, SRQ Magazine, the Sarasota Orchestra, the Observer newspaper, and Naomi Whittel Brands, all of which provided me with a strong foundation in performance-driven writing.
I ensure that my writing is clear, concise, and well-researched. Whatever the subject, I always communicate effectively and engage the reader.
Contact Me
shelbyschwartz3@gmail.com